NEW YORK -- Thanks to a highly competitive shaving segment and the rapid growth of specialized skin care, the men's grooming market has been flourishing in recent months.
While Information Resources Inc. data shows a double-digit decline in the sales of razors during the 12 months ended October 2, every other segment of men's grooming has continued to move forward at a brisk pace.
The category's largest product areas--blades and cartridges--accounted for a combined $1.89 billion in mass market sales and $635.2 million in drag store volume during the period.
Sales of razor blades--still the largest segment--increased 5.5% overall and 8.3% in drug …
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