NEW YORK - Hyundai Motor America has no intention of buying market share.
With sales up 36 percent so far this year, Hyundai plans to keep on rolling by increasing ad spending by 10 percent and avoid throwing money after costly 0 percent financing programs.
``Two years ago, we were running somewhere in the neighborhood of $2,500 in incentive costs (per vehicle),'' said David Weber, Hyundai's vice president of marketing.
``What we decided to do is try to get our products repriced, repackaged, put more value into the cars and get off the rebate. We're down over $1,000 (per vehicle).
``We have 0 percent on the XG, but at this point in time, I …
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